nike hashtag campaign

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November 29th, 2020

The spot, released on May 29, serves as the company's response to George Floyd's murder and subsequent protests around the world. Following on from Andrew Warren-Payne’s post looking at various digital marketing campaigns from McDonald’s, I thought it would be interesting to take a similar look at one of the world’s biggest sport brands. The ad shows free agent quarterback Colin Kaepernick as the face. Even if … The project is delivering content from Air Jordan blog, Jordan.com, and Jordan News weekly to the users. Nike’s ad campaign caused a furore on social media when former San Francisco 49ers quarterback Colin Kaepernick was announced as the face of the campaign last week. Nike has achieved a great deal of brand exposure from its excellent digital campaigns, particularly through social, and here are 10 of the best examples. The controversial ad reads, "Believe in something. Best Hashtag #1 - #JustDoIt: Nike goes undercover with the world’s most famous slogan We all know Nike’s ‘Just do it.’ The slogan has been around since 1988, and has been a large part of many successful marketing campaigns from the brand. The ad found that the general population of consumers ages 16 to 49 perceived the spot as more empowering than … The campaign was so successful in 2012, Nike extended the campaign, incorporating the hashtag into in-store retail displays and continuing to push the message well into 2013. Nike's new "Just Do It" ad campaign making a lot of noise. The ex-NFL quarterback, best known for his quiet protest against police brutality towards African Americans by kneeling during the National Anthem, posted an image of himself with a quote and the #JustDoIt hashtag: Our first selection of Nike campaigns is about the collaboration between Nike Air Jordan and Facebook Messenger bot. Nike's latest viral ad is garnering praise online for its message of inclusiveness and perseverance at a time when organized sports have been upended by the coronavirus pandemic. It’s been almost a year since Nike made Colin Kaepernick one of the faces of its ad campaigns. Dive Brief: Nike's "For Once, Don't Do It" ad was perceived as empowering by 60% of respondents in a recent Ace Metrix study shared with Marketing Dive. For creating this campaign, Nike teams up with conversational AI platform Snaps.

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