probably the best beer in the world

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November 29th, 2020

Carlsberg 'probably not' best beer in world despite long-running slogan, brewer admits. Launched along side a new ad campaign - making fun of its 30 year old slogan - 'Probably the best beer in the world'. This was all part of a bigger picture - a new brew! Het bier werd decennialang (sinds midden jaren 1970) gepromoot als Probably the best beer in the world. Why? Carlsberg wordt overal ter wereld gebrouwen in brouwerijen van de Carlsberg-groep of onder licentie. Tijd voor een nieuwe slogan, vinden de brouwers van Carlsberg. The World Beer Awards are the global awards selecting the very best in all the international recognised styles, award and promote the world’s best beers to consumers and trade across the globe. Probably The Best Beer In The World. In 1868 werd Carlsberg voor de eerste maal geëxporteerd (naar Schotland) en het bier is nu verkrijgbaar in 140 landen wereldwijd. It began to appear in company corporate ads around the world from the 1980s onwards until it was replaced in 2011 in most regions by new tagline "That calls for a Carlsberg". Carlsberg: We're probably not the best lager in the world - but our new one is better. Ons vakmanschap drink je met verstand. One example being "carlsberg tastes like stale breadsticks". Carlsberg’s ‘Probably not the best beer in the world’ campaign, devised by creative agency Fold7, is an inversion of its ‘Probably the best beer in the world’ tagline.Having admitted it had chased volume rather than quality, it set about totally revamping product. For over 30 years, Carlsberg promoted itself as "Probably the best beer in the world" in a now iconic campaign. Carlsberg's tagline "Probably the best lager in the world" was created in 1973 by Tony Bodinetz at KMP for the UK market. Carlsberg Importers SA/NV Industrielaan 16-20 | 1740 Ternat | Belgium. In April 2019 Carlsberg started to post some strange things - re tweeting negative comments about their own beer?! What is it? De vertrouwde slogan 'Probably the best beer in the world' maakt plaats voor 'That calls for a Carlsberg', dat vraagt om een Carlsberg.

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